Senior Product Marketing Manager

Description:

IONIX is looking for an experienced product marketer to drive the business and go-to-market for our product releases and support our next stage of growth. This is a technical product marketing role. For the products you cover, you’ll own messaging, launches, and field enablement for every release. You’ll work from our Tel Aviv office alongside product management and R&D, see features while they’re being built, and turn each release into a launch that sales can sell and security buyers believe. You’ll report to our product marketing lead in the US and be an additional voice for product marketing inside our Tel Aviv R&D team. 

You'll partner with product, sales engineering, sales, and customer success, and bring what you learn from customers and competitive deals back into the roadmap. You should be comfortable explaining how IONIX finds, validates, and mitigates exposures, and how that compares with the alternatives. 

Why IONIX 

IONIX is building the first self-healing attack surface: we find what’s exposed, confirm what’s exploitable, and fix it automatically, before an attacker gets there. The attack surface management space is changing quickly, especially post-Mythos, as buyers move from one-time asset discovery to continuous exposure management. That shift gives IONIX, and whoever tells our story, an exciting opportunity. We're growing fast, and this role is a chance to help shape our product story. 

• See your impact. We're a small team, so your work shows up directly in how we sell and how fast we win 
• Win as one team. Product marketing works side by side with product, R&D, sales, and customer success, and is part of decisions from the start. You’ll join roadmap planning, trade ideas every day, and build each launch with the people who build and sell the product.  
• Market to customers who believe in us. Our customers are loyal, expand with us, and give us candid feedback, so you'll have real stories and real users to build on  

Launches and releases 

• Own go-to-market for product releases for your product areas end to end: tier each release with product management, then build the market story, launch content, sales training, and customer communications 
• Join roadmap discussions so marketing is ready before a feature ships  
• Run our regular release cadence: turn product documents into helpful materials for our customers (what's-new pages, in-product announcements, customer emails, and field updates) 
• Work hands-on in the product and demo environment, so you can show a feature yourself and test every claim before we publish it 

Positioning and technical content 

• Define positioning and messaging for your specific product area, based on the persona 
• Write product pages, solution briefs, technical one-pagers, and demo narratives, working with sales engineers on the technical detail 
• Work with Head of Product Marketing to prepare analyst briefings on product direction and roadmap  

Competitive intelligence and enablement 

• Track competitors and build the battlecards and talk tracks sellers use in live deals 
• Enable account executives, sales engineers, and channel partners on new capabilities, positioning, and competitors, and keep the sales deck and demo story current with each release 
• Join competitive deals when sellers need technical messaging support, and run win/loss analysis that feeds back into messaging and the roadmap 

Proof and adoption 

• Help define our technical proof points, and validate each one with product data or our customers 
• Partner with customer success to drive adoption of new capabilities (such as Live Exposure Defense, WAF Posture Management, and IONIX Spark) across our installed base 

How success will be measured 

Success means every release reaches the market with a clear story, sellers know how to use it, and customers adopt it. You’ll collaborate closely with product, sales, and marketing. If you enjoy getting into the product early, sharpening a story, and helping sellers win technical deals, we would like to meet you.