Paid Social Acquisition Manager

Who we are

Lightricks, an AI-first company, is revolutionizing how visual content is created. With a mission to bridge the gap between imagination and creation, Lightricks is dedicated to bringing cutting-edge technology to the creative and business spaces.

Our AI photo and video generation models, which power our apps and platforms including Facetune, Photoleap, Videoleap, and LTX Studio, allow creators and brands to leverage the latest research breakthroughs, offering endless control over their creative potential. Our influencer marketing platform, Popular Pays, provides creators the ability to monetize their work and offers brands opportunities to scale their content through tailored creator partnerships.
About the team & role

Our Performance Marketing team is responsible for the sustainable growth of Lightricks’ user base and revenue. The Performance team’s core job includes strategy, budgeting, reporting, and driving strategic decisions. We plan and deploy our marketing tech systems, working closely with our BI, Tech, Creative, and Data Science teams, establishing a data-first approach to inform decisions and optimization across multiple media partners (Facebook, Instagram, Apple, Google, TikTok, Snap, etc.).

As a Mid User Acquisition Manager you will take part in managing Lightricks’ direct marketing activity for our apps’ subscription flow. You will have the opportunity to play a vital role in driving the growth and success of Lightricks' user base through strategic acquisition campaigns.
What you will be doing

Actively manage and carry out large-scale campaigns via various paid social channels

Develop benchmarks, set goals, plan and execute online marketing strategies

Create insightful, data-driven reports and draw meaningful conclusions that drive overall revenue growth

Improve performance throughout testing, monitoring and analyzing performance, in order to meet company KPIs

Design A/B tests to measure lift in campaign performance and improve conversion rate

Identify relevant trends and marketing opportunities, stay up to date with industry and platforms developments

Perform self-directed performance analyses and communicate key findings to team

Collaborate with internal creative team to create assets for campaigns

Your skills and experience

2+ years of experience managing significant monthly direct marketing budgets ($100K and up) on social media platforms and in a professional capacity.

Exceptional analytical and quantitative skills, strong Excel / Google spreadsheet skills

B.A. in a relevant field (Industrial engineering, statistics, business, etc) - a plus

Diligent, proactive, highly organized team player

Ability to prioritize, plan and work independently, take initiative to find answers and make informed decisions

Ability to think creatively and work in a fast paced environment

Understanding of subscription-based business models - a plus

Knowledge in Tiktok - a plus

High level of English

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