Senior Growth Lead, Car

Tel Aviv, Israel | Growth | Full-time
Not your everyday company

Lemonade completely reinvented how insurance works. As a customer-centric tech company, we created an insurance experience that is smart, instant, and delightful.

At Lemonade, you’ll be working with a group of like-minded makers, who get a kick out of moving fast and delivering great products. We surround ourselves with some of the smartest, most motivated, creative people who are filled with positive energy and good karma.

Unlike most publicly traded companies, we’re nimble and efficient. We take pride in the fact that we still think and operate like a startup. We don’t care much about titles and hierarchy and instead focus on innovation, bold moves, and challenging the status quo.

We’re built as a lean, data-driven organization that relies on a common understating of objectives and goals to provide teams with autonomy and ownership. We don’t like spending our days in meetings and we skip committees altogether. At Lemonade, there’s no such thing as going over someone’s head. We have zero tolerance for bureaucracy, office politics, and lean-back personalities.

As a Public Benefit Corporation and a certified B-Corp, we deliver environmental and social impact using our products and tech. Through our Giveback program, we partner with organizations such as the ACLU, New Story, The Humane Society, Malala Fund, American Red Cross, 360.org, charity: water, and dozens of others, and have donated millions towards reforestation, education, animal rights, LGBTQ+ causes, access to water, and more.

Awarded ‘best workplace’
Best Workplace and Best-Led Company by Inc. Magazine
“World Changing” by Fast Company
Recognized as a World Changing Idea by Fast Company Magazine
Ranked #1 Home insurance in America
Won best renters and homeowners insurance in America by US News, and others
Best Pet Insurance in America
Rated “Best Overall Pet Insurance” by Better Homes & Gardens
Rated 4.9 on the App Store
Among the highest rated apps of all time
What you’re applying for

We’re looking for a sharp, strategic, and execution-focused Senior Growth Lead to own the growth trajectory of our Car insurance business. You’ll translate company objectives into actionable plans, define and execute the growth strategy, and lead a cross-functional squad to unlock our next stage of performance.

You’ll sit at the intersection of marketing, product, and business, bringing together teams, data, and channels to drive impact. As the senior growth leader for Car, you’ll not only shape the roadmap for your domain, but also serve as a key member of our broader growth and company leadership. This role is critical for scaling our Car product and driving significant impact at a pivotal moment for the company.

In this role, you’ll

Define the Car Insurance growth strategy, balancing short- and long-term objectives, and aligning it with company-wide priorities

Translate that strategy into a clear, executable growth plan, using paid and non-paid channels, lifecycle marketing, partnerships, and more

Own the key business metrics and growth objectives for Car

Lead the go-to-market strategy for new launches, campaigns, and initiatives, including segmentation, channel mix, messaging, and marketing planning

Serve as the growth lead for the Car squad, collaborating closely with performance marketers, product managers, analysts, and content marketers to ship impactful initiatives

Influence and shape broader company strategy and planning through your work, insights, and leadership

Be a thought partner to senior stakeholders—making the complex simple, and backing your recommendations with clear analysis and conviction

What you’ll need

7+ years in growth, performance marketing, product, or strategy roles, with a focus on owning and scaling a key product or business line.

Proven track record in driving measurable growth via paid and non-paid channels, and strong business acumen (understanding the connection between acquisition, CAC, LTV, and retention).

Experience working on a D2C product in a fast-paced, test-and-learn environment, with comfort navigating complex, regulated industries (insurance/fintech experience is a plus).

Demonstrated ability to set a strategic vision and break it into concrete goals, experiments, and roadmaps.

High fluency in data, able to interrogate dashboards, run analysis, and partner with analysts to uncover insights and make decisions, and experience leading cross-functional teams or pods, setting priorities, aligning stakeholders, and driving high-velocity output.

Excellent communication skills. You can navigate tough conversations, influence stakeholders, and represent your team at all levels of the org.

Ability to work in an office environment a minimum of 3 days a week

Enthusiasm about learning and adapting to the exciting world of AI – a commitment to exploring this field is a fundamental part of our culture

Things to know…

Lemonade is an equal opportunity employer committed to diversity and inclusivity. We never discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you require reasonable accommodations due to religious beliefs, pregnancy, or disabilities, let us know at any time.