Marketing Operations Manager (Maternity Leave Replacement)

Industry leader? Well, how about an industry creator?! At WalkMe, now an SAP company, we’re not just the leader in digital adoption, we started the digital adoption revolution - enabling organizations to pinpoint and resolve digital friction, regain control of their tech stack, and be better equipped to manage future change. With over 1,600 clients, including 55 Fortune 100 companies and 6 Fortune 10 companies working with us daily, we’re transforming how enterprises interact with their technology.
So, if you’re an expert in your field, and looking for an opportunity to work, collaborate, and innovate with some of the most talented people out there, WalkMe is the place for you!

We are hiring a temporary Marketing Operations Manager as maternity leave coverage. In this pivotal role, you will optimize marketing campaigns and ensure seamless coordination across various marketing systems while conducting essential data validation.
This individual will be responsible for enabling the seamless execution of impactful marketing programs and campaigns across multiple channels. This includes supporting our webinars, physical events, and optimizing our lead journey, to ensure a great customer experience and positive return from our Marketing efforts.
You are someone with a strong background in campaign execution and the operational component of marketing events. A highly collaborative and disciplined person, you will have significant experience in Salesforce, lead management, data analysis and hygiene. Using these insights, you will partner with other Marketing teams to improve our marketing efficiency and effectiveness.
What You’ll Own:
Campaign Execution Support:
Support campaign execution, including campaign planning process, campaign setup, segmentation, lead acquisition, and lead nurturing.
Help to define and support customer journey and journey optimization
Monitor, analyze, and optimize campaign performance to achieve desired outcomes.
Oversee asset tracking for all traffic sources, attributing sales accurately to respective campaigns.

Field Events Support and Lead Management:
Provide support with events management platforms, manage event operations and logistics, and provide ongoing support.
Support the lead management process, create and manage automated workflows, campaigns, and nurturing programs to streamline lead generation, qualification, and conversion.

Cross-Functional Collaboration:
Work closely with Marketing teams, specifically Corporate Marketing, Field Marketing and Programs team to support execution of integrated Marketing Plan
Collaborate with our Information System team (IS) on data integration and enrichment.

Data-driven Decision Making:
Utilize data and analytics to drive business decisions.
Track performance of Marketing campaigns and channels. Provide actionable insights and recommendations for improving marketing programs.

Reporting and Analysis:
Produce regular reports on key metrics, campaign performance, and ROI.
Performance reporting of Marketing initiatives and provide insights for optimization.

What You’ll Need to Succeed:
5+ years of hands-on experience in campaign management
Experience with Salesforce, and Marketing automation platform (Pardot/Marketo)
Experience with a major events platform (i.e. Bizzabo, Cvent, On24)
Familiarity with agile methodologies (i.e. sprints, Scrum)
Strong project management and organizational skills
Ability to build relationships that enable cross-collaboration with cross-functional stakeholders
Excellent analytical and problem-solving skills with a keen attention to detail
Hands-on, creative, analytical thinker, confident, and self-starter.
Excellent interpersonal and communication skills
Fluent in English