Senior Product Marketing Manager - Infrastructure & APIs

Description

We are seeking a dynamic and results-oriented Senior Product Marketing Manager for our Infrastructure and API Products.

This role will be pivotal in driving the market success of our data solutions, including our industry-leading web scraping tools and infrastructure.

You will be responsible for developing and executing marketing strategies that communicate the value of our products, enhance customer engagement, and drive growth.

Responsibilities

Develop and execute go-to-market strategies for Bright Data’s scraping products, ensuring alignment with overall business goals.
Create compelling product positioning and messaging that differentiates our solutions in the market.
Collaborate with product management to understand product features, roadmap, and customer needs.
Plan, manage, and execute marketing campaigns, including writing high-quality content and copy.
Monitor and analyze the performance of marketing initiatives, leveraging data to optimize strategies and report results.
Work with sales teams to develop effective sales tools and training materials.
Engage directly with customers and leads to gather feedback and inform marketing strategies.

Requirements

5+ years of experience doing something similar in a company where the main person was a developer / engineer / data function.
Exceptional communication skills with a talent for storytelling, capable of translating complex technical concepts into clear and engaging messages tailored to diverse audiences.
Demonstrated success in designing and implementing effective go-to-market strategies.
Strong analytical skills with the ability to harness data-driven insights to inform decision-making and continually refine and optimize campaigns.