Product Marketing Manager - Bright Insights

Description

Bright Insights, Bright Data’s eCom division, is a global leader in enabling Fortune 500 brands and retailers to make smarter, data-driven decisions.

Through enriched data collection, advanced AI-driven analysis, and comprehensive reporting, we transform raw data into actionable product-level insights that help businesses increase their market share and drive growth in the competitive retail and e-commerce landscape.

https://brightdata.com/products/insights

We are seeking a dynamic and experienced Product Marketing Manager.

This individual will be pivotal in shaping the messaging, positioning, and go-to-market strategies for our solutions.

The ideal candidate is a storyteller, strategist, and market analyst who thrives on connecting product capabilities with customer needs.

Responsibilities

Positioning & Messaging: Develop and articulate clear, compelling messaging that resonates with target audiences and aligns with the Bright Insights brand.
Market Research: Conduct competitive analysis and market research to identify trends, customer pain points, and opportunities.
Go-to-Market Strategy: Plan and execute product launches, ensuring alignment across teams (sales, product, and engineering).
Content Creation: Craft marketing materials, including whitepapers, case studies, sales enablement decks, blog posts, and webinars.
Customer Insights: Collaborate with customers to develop case studies and testimonials that highlight the impact of Bright Insights.
Collaboration: Partner closely with sales and product teams to ensure consistent messaging and effective enablement tools.
Performance Tracking: Measure the success of marketing campaigns and strategies, refining approaches based on data-driven insights.

Requirements

~5 years of experience in B2B product marketing, from SaaS, data services, e-commerce or technology sectors.
Proven ability to create compelling product narratives and positioning.
Strong understanding of data analytics and insights-driven solutions.
Exceptional written and verbal communication skills in English.
Experience collaborating with cross-functional teams in a fast-paced environment.
Analytical mindset with the ability to interpret market trends and metrics.
Proficiency in marketing tools such as HubSpot, Salesforce, or similar platforms.
The following are a significant advantage:
Background in data analytics or a related field.
Background in eCommerce
Experience in B2B marketing for enterprise solutions.