Brand and Customer Manager - HPV

Job Description

The HPV Brand & Consumer Marketing Manager is responsible for leading the development and execution of strategies that increase HPV disease awareness, strengthen the relevance of prevention, and support vaccination uptake across key target audiences. The role requires a deep understanding of consumer needs, motivations, barriers, and decision-making journeys across different population cohorts, translating these insights into impactful marketing and access initiatives, customer engagement programs, and disease awareness campaigns that drive meaningful behavioral change and public health impact.

As a strategic leader, the HPV BC&M Manager will mobilize diverse cross-functional teams and external stakeholders, leveraging creative thinking, strong collaboration, and a deep understanding of public health activation. The role combines commercial acumen, financial planning, and budget ownership with a consumer-and patient-centric, science-driven approach. By translating complex medical and market insights into compelling strategies and impactful communications, the HPV BC&M Manager will drive engagement, accelerate vaccination uptake, and contribute to improved public health outcomes.

Key Responsibilities

• Develop and execute integrated strategic and tactical plans for the HPV franchise, leveraging in-depth market, customer, and competitive insights to identify growth opportunities, set clear priorities, and drive business performance.
• Lead and inspire cross-functional collaboration across Access, Medical, Regulatory, Policy, Digital, Sales, and other key functions to ensure aligned planning and flawless execution in a dynamic environment.
• Build and maintain strong partnerships with Key Opinion Leaders (KOLs), healthcare professionals, and other external stakeholders at both local and global levels.
• Foster close collaboration with regional and global teams to ensure strategic alignment, knowledge sharing, and execution excellence.
• Engage key stakeholders across the healthcare ecosystem, including Sick Funds, the Ministry of Health, patient organizations, and additional strategic partners, to advance HPV prevention and support HPV elimination efforts in Israel.
• Lead the development of marketing strategies and communication plans by translating scientific evidence and customer insights into compelling, patient-centric initiatives that drive awareness, behavioral change, and vaccination uptake.
• Continuously assess the consumer journey, market dynamics, competitive environment, and broader healthcare landscape to inform strategy and optimize execution.
• Demonstrate strong leadership, agility, and problem-solving capabilities while managing multiple priorities and navigating a complex stakeholder environment.
• Monitor and analyze market performance, campaign effectiveness, customer sentiment, and emerging trends to drive data-driven decision making and continuous improvement.
• Ensure all activities are conducted in full compliance with regulatory requirements, company policies, and the highest standards of ethics and governance.
• Own financial forecasting, budget management, and performance tracking, ensuring disciplined investment decisions and maximizing return on investment.
  
  

Requirements

• Minimum 2–3 years of proven product management experience within the pharmaceutical industry.
• Strong scientific and business acumen, with the ability to translate complex medical and scientific data into clear, compelling, and impactful business and marketing narratives.
• Proven experience in product management, including the development and execution of strategic initiatives in pharmaceutical, vaccines, or public health sectors.
• Demonstrated ability to influence, engage, and collaborate effectively across diverse cross-functional teams and organizational interfaces.
• Strong strategic thinking, analytical capabilities, leadership skills, and the ability to align and mobilize stakeholders around shared business and public health objectives.
• High emotional intelligence, interpersonal skills, and the ability to build trusted.
• Experience in developing and managing strategic collaborations within the healthcare ecosystem, including engagement with KOLs, healthcare organizations, patient associations.
• Ability to navigate regulatory and compliance requirements.
• Operational agility and adaptability in a dynamic environment with evolving market conditions, business priorities, and organizational needs.
• Creative, proactive, and solution-oriented mindset, combined with strong commercial judgment, accountability, and ownership.
• Strong digital mindset and familiarity with digital engagement platforms, social media.
• Excellent communication, presentation, and stakeholder management skills.
• Strong project management and prioritization capabilities, with the ability to manage multiple complex initiatives simultaneously in a fast-paced environment.
• Proven business and financial acumen, including forecasting, P&L responsibility, budget management, and ROI optimization.
  
  

Advantage

Proven experience or strong affinity for the vaccines field, preventive healthcare, and public health initiatives, including disease awareness, vaccination uptake, and programs designed to improve coverage rates and population-level health outcomes.

• Ability to perform effectively under pressure and meet ambitious timelines.
• Fluent in Hebrew and English.
  
  

Required Skills

Agile Methodology, Creative Campaign Development, Interpersonal Relationships, Marketing Budget Management, Marketing Data Analysis, Marketing Strategy Implementation, Market Research, Project Management, Public Health, Strategic Planning, Vaccinations

Preferred Skills

Current Employees apply HERE

Current Contingent Workers apply HERE

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status

Regular

Relocation

VISA Sponsorship

Travel Requirements

Flexible Work Arrangements

Hybrid

Shift

Valid Driving License

Hazardous Material(s)

Job Posting End Date

10/20/2026

• A job posting is effective until 11 59 59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
  
  

Requisition ID R419576