Product Marketing Manager

What makes Workiz unique?

This is a special place with a unique combination of brilliance, spirit and just all-around great people. Here, if you’re willing to do more, your career can take off. We are a leading SaaS company for the field service industry, one of the most recession proof and lucrative industries today.

Workiz is located in the heart of Tel Aviv, just a short walk from the Hashalom train station. Our open space offices can accommodate our 100+ employees and when we are not hard at work, you can find us relaxing with a cup of coffee on the balcony or surfing the TLV beaches. Workiz recognizes you have a life outside the office, our workweek is flexible and hybrid, but you won’t want to miss happy hour!

Who are you?

A dynamic and experienced Product Marketing Manager. In this role, you will be responsible for conducting market research, gathering user feedback and insights, conducting competitive analysis, and developing sales enablement materials to inform product development and go-to-market strategies. The ideal candidate will be a strategic thinker with strong analytical and communication skills.

So, what will you be doing all day?

Go-to-Market Plan:

Create go-to-market strategies for product features, new launched solutions, and verticals
Drive product awareness and adoption in new market segments
Formulate and refine product positioning and messaging strategies
Utilize market research, user feedback, and competitive analysis to create a GTM plan
Gather and analyze customer insights to inform product and marketing decisions

Market Intelligence and Competitive Analysis

Understand market trends and competitive factors
Become an expert on our customers, their needs, and pain points
Conduct regular competitive analysis
Stay informed on industry trends and best practices
Analyze competitor products, pricing, and marketing strategies

Sales Enablement

Develop sales materials like presentations, case studies, and testimonials
Equip the sales team with necessary tools and information to effectively sell products

Cross-Functional Collaboration

Work closely with product development, sales, and marketing teams
Ensure alignment on product strategy and go-to-market plans
Act as the voice of the customer, ensuring product meets customer needs
Plan and manage webinars and other events
Responsible for the liaison with the business development team

Website Content

Oversee the development and management of website content

Community Programs:

Manage the Ambassador Program and the Women community initiatives

Requirements:

Ideally, we’re looking for

Bachelor's degree in marketing, business, or related field.
3+ years of experience in product marketing
Excellent communication and interpersonal skills.
Ability to work collaboratively with cross-functional teams.
Strong project management and organizational skills.

These would also be nice:

Advantage- experience in B2B Saas marketing

Hiring process with us

At Workiz, we aim to complete our hiring processes at lightning speed, keeping the time between when we receive your CV until you (hopefully) sign with us super short, communicative and transparent.

Why You’ll Love Being a Workizer

You’ll actually love the product you work with and the people too:)
Excellent benefits
Team players. Rockstars without the ego. Fast learners that work hard and get S*** done
There is no such thing as a bad idea
40% female %60 male
You can grow your career in any direction you choose
Diversity isn’t just a buzzword
We know how to have fun! Join our surf club, ping pong tournaments and other spontaneous activities. Oh, and we throw some killer parties
We build our people up. Every team member is treated as a long-term investment and we recognize the value in always nurturing and training them so they can go above and beyond in their skills and job duties