Director of Marketing

Riverside empowers creators and businesses to create high-quality audio and video content. Since launching, we have experienced rapid growth and are trusted by individual creators and companies such as Spotify, NY Times, NBC, CNN, and iHeartMedia.

We’re looking for a marketing director with a strong business understanding and a proven track record of go-to-market strategy, product, and brand marketing. Reporting to the Head of Marketing, you will play a pivotal role in crafting and executing our go-to-market strategies, enhancing our brand, and driving business outcomes.

What you’ll do:

Strategy Development: Translate Riverside's company objectives into a comprehensive marketing strategy across awareness, acquisition, retention, and monetization.
Brand Management: Own the overall story and perception around the brand through all customer interactions and tailored campaigns.
Campaign Development & Execution: Lead the ideation, execution, and optimization of multi-channel marketing campaigns, including product launches, promotions, events, webinars, email marketing, and account-based marketing (ABM) initiatives.
Cross-Functional Collaboration: Work closely with product, sales, customer success, and support teams to improve engagement and conversion metrics throughout the funnel and ensure a unified customer journey.
Identify Revenue Opportunities: Strategize and act on revenue opportunities, such as new use cases, pricing, packaging, features, or audience segments.
Team Leadership: Build, mentor, and lead a high-performing marketing team. Promote a culture of high achievement, continuous learning, and collaboration.

Requirements:

Who you are:

8+ years of marketing experience, with at least 3 years in a leadership role
Experience with both self-serve and sales-assisted go-to-market motions
You understand hyper-growth and are not afraid to set high standards and aggressive goals
Analytical and creative problem-solver with the ability to deeply understand the customer context and translate this into clear, concise, and creative output
Storyteller (verbal and written) with a strong understanding of creative, content, and community engagement.
You’re driven by business results, bring a proactive and entrepreneurial approach to challenges, and care about the customers we serve and the product we’re building.

Values that help you succeed at Riverside:

Hungry, passionate, and deeply curious
Results-oriented with a bias for action
Independent, self-starter
Proactive and entrepreneurial approach to problem-solving
Highly rigorous and stay close to the details