Product Marketing Manager - Inbound Marketing

Company Description

Wix makes it possible for anyone to succeed online. Since 2006, we’ve grown to around 5,500 employees in 22 countries, launched over 40 products, and serve over 243 million users and their visitors worldwide. At Wix, we push you to innovate, evolve in non-traditional ways, and collaborate. We operate in small teams that work closely together at a high level.

Although we’re already industry leaders in web creation and business, our work is nowhere near done. Our goal is to become the main engine of the Internet so we can create a more open web for all.

We believe solving complex problems starts by building strong infrastructure and platforms supported by engineers working with cutting-edge technology.

As a dev-centric company, we rely on testing, implementing smart feedback loops, measuring impact, and using “fail fast” methodologies to keep our high-scale traffic and advanced products in constant progress with a 99.99% uptime.

Job Description

Join Wix’s Inbound Marketing team, 5 PMMs who play a key role in driving the success of our users and products. Our team develops and executes strategic marketing initiatives that drive growth, engagement, and adoption while telling coherent brand stories.

Plan and execute segmented email and in-product campaigns for multiple business sectors, based on a deep understanding of their needs and user journeys

Plan and execute go-to-market strategies for new product launches and feature releases

Collaborate with product managers, sales, and marketing teams to define product positioning and messaging

Analyze and report on marketing campaign performance, making recommendations for optimization

Conduct market research to identify user needs, market trends, and the competitive landscape

Stay up-to-date on industry trends and best practices to ensure our marketing efforts are innovative and effective

Qualifications

2+ years of experience in product marketing for a SaaS company or related industry

Strong analytical skills and the ability to interpret data to drive marketing strategies

You’re passionate about driving impact, growth, and being creative

Excellent communication and presentation skills with the ability to motivate other stakeholders

You know how to thrive in a fast-paced, dynamic work environment

Additional Information

We are Wix’s Marketing Guild. We’re the face of Wix, driving business growth, user optimization, and brand awareness. We’re a dynamic, dedicated, and fun group that plays a crucial role in Wix’s marketing efforts, introducing new and existing users to our incredible suite of products. We collaborate and communicate across multiple channels, guiding over 240M users, businesses, and agencies to online success.