Senior Product Marketing Manager

Sisense is a market leader in embedded analytics, pioneering Analytics Platform as a Service (AnPaaS), with an AI-driven platform that enables creators to derive insights from data and deeply embed intelligence into their applications.

This is a high-impact, strategic individual contributor role focused on one of the company's most critical platform areas. You will join us in our growth journey, establishing Product Marketing best practices that directly support our ambitious go-to-market strategies and shape the future of our product.

Sisense fosters a culture of innovation, collaboration, and inclusivity, powering our relentless drive to redefine what's possible in the world of analytics.

Key Responsibilities: Driving Core Platform Strategy

As a Senior Product Marketing Manager, you will be taking a key role in shaping one of our core platform messaging and GTM strategies. You will own the narrative for a top strategic product area, working cross-functionally to drive its success from concept to market.

Own Core Platform Positioning: Develop and implement compelling product positioning and messaging that aligns with the company's strategic vision and clearly articulates our technical and business value proposition.
Drive Product-Led Growth (PLG) Strategy: Be a mandatory driver and influencer in the development and execution of the Sisense Product-Led Growth (PLG) motion, ensuring alignment between product features, user adoption, and marketing efforts.
Market Intelligence & Insight: Conduct deep market and competitive research to understand evolving customer needs, preferences, and the broader AnPaaS landscape.
Enablement & Content Leadership: Partner with other PMMs to create high-impact, value-driven content that drives the entire Go-To-Market funnel.
Own Product-Led Content: developing essential assets like in-product messaging, tutorials, feature adoption guides, and self-service onboarding flows that translate deep technical concepts into immediate user value and action.
Evangelism & Thought Leadership: Act as a platform evangelist, articulating capabilities and value propositions through webinars, thought leadership content, and in-person event presentations.
Cross-Functional GTM Leadership: Lead and manage cross-functional collaboration (Product Management, Sales, Engineering) to successfully plan, launch, and drive the adoption of new products and features, establishing GTM best practices.
What You Bring to the Table:
You have 6+ years of progressive experience as a Product Marketing Manager, ideally in B2B SaaS, Analytics, or a complex developer-facing platform.
Proven, hands-on experience in building, implementing, and optimizing Product-Led Growth (PLG) strategies to drive product awareness, adoption, and growth.
Ability to translate deep technical concepts (especially related to data, APIs, or embedded systems) into compelling, value-driven narratives, and conversely, translate market opportunities back into technical feature needs.
A highly proactive problem-solver with a strong bias for action and a proven track record of fostering and implementing comprehensive product marketing strategies.
Demonstrated success in managing, influencing, and aligning multiple cross-functional stakeholders across Product, Sales, and Engineering to achieve common GTM goals.
An expert storyteller who leverages data and user insights to craft compelling narratives and is experienced in making data-informed decisions.
Advantage: Experience with AI/ML concepts or marketing an AI/ML-driven platform is a significant advantage.
You are customer-obsessed and thrive in a fast-paced, energetic, and dynamic environment.
About Sisense:

Sisense is the leading AI-first analytics platform as a service that democratizes data access, empowering developers and app builders to embed actionable insights into their products and workflows. Our platform enables enterprises of all sizes to transform complex data into accessible, actionable experiences. With a complete suite of no-, low-, and pro-code tools, Sisense simplifies data preparation, uncovers deep insights, and seamlessly embeds analytics into applications, catering to both technical and non-technical users. Sisense's flexible analytics platform enables customers like Skullcandy, USA Swimming, and Air Canada to infuse actionable insights into their customer experiences.

Join us in this ambitious journey. This position offers more than a job; it's a chance to reshape the industry, redefine the future of analytics, and be a part of a team that's pushing boundaries. Let's shape the future of analytics together.

Depending on your location, you may need to work from a Sisense office once or twice a week, in accordance with any policies in effect at the time.