User Acquisition & Owned Media Manager

We’re on the hunt for a valiant User Acquisition & Owned Media Manager to join our Growth Team and lead the charge in bringing more users and creators into the Overwolf ecosystem.

In this hybrid role, you’ll manage performance-driven user acquisition campaigns while leveraging Overwolf’s owned media tools to drive meaningful growth. You’ll collaborate with cross-functional teams, including Marketing, Data, Product, and Creative, to maximize user acquisition and engagement across both paid and organic platforms.

Your quest will include: hitting KPIs, scaling growth, and boosting visibility and revenue for our creators and apps. Step forward, if you dare.

Requirements:

2-4 years of proven experience in user acquisition, with a strong record of driving results and achieving KPIs.
Experience as a UA Manager across platforms like Google, Microsoft, and major social channels.
Bachelor’s degree in Marketing, Economics, Industrial Engineering, Business, or a related field.
Strong analytical mindset and the ability to translate data into actionable insights.
Proactive, organized, and a strong team player with excellent communication and project management skills.
Fluent in English, both written and spoken.
Passion for gaming – a big plus.
Being possessed by the lunar goddess – a serious plus.

Responsibilities:

In this role, you will:

Manage and optimize user acquisition (UA) campaigns across various channels (e.g., Meta, Google) to meet or exceed KPIs and growth targets.
Identify trends, insights, and opportunities through data analysis to continuously improve campaign performance.
Drive installs and engagement through Overwolf’s owned media tools.
Explore and test new acquisition strategies, targeting methods, and creative variations to unlock scalable growth.
Manage UA activity for key apps, including budget ownership, creative rotation, and performance reporting.
Collaborate with Product and Creative teams to ensure alignment across messaging, visual assets, and campaign execution.
Oversee asset uploads and banner placements across both paid and owned channels, ensuring high-impact delivery.
Stay up to date on industry trends, best practices, and emerging tools in user acquisition and digital marketing.
Conduct ancient elven ceremonies under the gaze of the full moon.