Head of User Acquisition

Who We Are:

Outlook Amusements operates a leading B2C consumer marketplace through its flagship brand, California Psychics. For over 30 years, the company has been dedicated to connecting individuals with trusted, expert guidance. Through personalized psychic readings and life guidance delivered by top-rated professional advisors, we help people gain clarity, confidence, and direction at meaningful moments in their lives.

What We’re Looking For:

We're looking for a Head of User Acquisition to lead the strategy, execution, and performance of all paid and organic acquisition efforts. This role owns the company’s entire acquisition engine — managing large-scale media investments across online and offline channels while driving scalable and efficient user growth, with clear accountability for CPA, ROAS, and LTV.

This leader will serve as the company’s subject matter expert in performance marketing, building and scaling acquisition programs across both Web and App products while establishing best-in-class measurement, tracking, and attribution frameworks.

The ideal candidate has proven experience scaling online B2C brands in high media spend environments and thrives in performance-driven organizations.

What You’ll Do:

Develop and execute full-funnel user acquisition strategies across paid and organic channels.
Lead multi-channel acquisition programs including Paid Social (Meta, TikTok), Google (Search, UAC, Display), Programmatic, Affiliate, OTT, Native, and relevant offline channels.
Own and scale SEO, GEO, ASA, and ASO strategy and execution across both Web and App environments (technical SEO, content optimization, authority growth, app store visibility, etc.).
Design and manage comprehensive tracking, analytics, and attribution frameworks (GA4, pixels, MMPs, incrementality testing) across Web and App products.
Ensure accurate measurement of CPA, ROAS, LTV, and incremental lift.
Own the planning, allocation, and optimization of significant media budgets, ensuring efficient spend, disciplined testing, and scalable growth.
Identify and test new acquisition channels and emerging growth opportunities.
Partner cross-functionally with Product, Marketing and Creative teams to drive integrated growth.
Present performance insights, forecasts, and strategic recommendations to senior leadership.

What You’ll Need To Be Successful:

8–12+ years of experience in digital performance marketing.
Proven experience scaling online B2C brands with both Web and App products.
Demonstrated experience managing high media spend budgets (Over $10M yearly budget).
Deep expertise across paid acquisition channels, including digital and offline.
Strong hands-on knowledge of SEO/ASO /GEO best practices.
Advanced understanding of tracking systems, attribution models, and analytics tools.
Highly analytical with the ability to translate complex data into actionable growth strategies.
Experience presenting performance insights to executive leadership.
Experience leveraging automation and AI tools to improve acquisition efficiency.
Strong communication skills and U.S.-market fluency.
Ability to work in a hybrid environment with flexible hours to support U.S. time zones.

WORKING CONDITIONS:

Collaborate closely with U.S. based teams and management
Continuous work on a computer.
Ability to work from home including a stable internet connection.
Occasional international travel to headquarter office in Los Angeles if necessary.
Work from office in Petach Tikva twice a week

What We Offer:

At Outlook Amusements, we are an established global B2C organization that values collaboration, accountability, and people-first leadership. As part of our newly opened subsidiary in Israel, you’ll join a supportive, engaged team where your contributions matter and your success is shared. We take our work seriously, are deeply focused on delivering exceptional experiences to our customers, and believe in fostering a positive, connected workplace along the way.

We offer a competitive salary and bonus opportunity, along with a comprehensive benefits package that includes a study fund contribution, company holidays, and both local and global team-building activities.

Outlook Amusements is an Equal Opportunity Employer and is committed to creating an inclusive workplace. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, or any other characteristic protected by applicable local laws.