Senior Product Marketing Manager

With over 50 Million users, Powtoon is the world’s leading SaaS DIY video creation platform used by virtually all Fortune 500 companies, business professionals, educators, students and individuals worldwide.
Help us turn millions of professional users into better communicators in the workplace!

We are looking for a full staked Product Marketing Manager with Product management experience to own the critical role of turning interest into action.

You’ll work at the intersection of Marketing, Product, and UX to ensure that our marketing and our product delivers a clear, compelling, and delightful experience for our users.

This role isn’t just about marketing or UX in isolation—it’s about combining the two to create a cohesive customer journey. From working on defining GTM strategies and participating in the way we implement these, and also crafting intuitive in-product experiences, you’ll guide prospects from curiosity to conversion.

Are you a visionary Product Marketing Manager who thrives at the crossroads of Go-to-Market (GTM) strategy, User Experience (UX), and Product Development? Do you excel at bridging the gap between external marketing and in-product user experiences to create seamless buyer journeys?

If you’re a strategic thinker who loves solving complex challenges, we want you to join our team!

What You’ll Do
Customer Insights and Messaging:
Leverage customer feedback, market research, and data analysis to refine messaging, user flows, and product positioning.
Ensure that all touchpoints—from ads to in-product experiences—align with the user’s expectations and needs.

Storytelling and Content:
Develop narratives and campaigns that tell the story of how our product solves real-world problems.
Craft messaging that is both curiosity-driven (top of funnel) and solution-focused (mid and bottom funnel).

Go-to-Market Strategy:
Collaborate with the marketing team to deeply understand target audiences, develop positioning, and execute GTM plans that drive adoption and growth.
Translate customer pain points into messaging that resonates at every stage of the funnel.

User Experience (UX):
Partner with UX designers to craft intuitive in-product experiences that reduce friction and reinforce value.
Use micro-copy, interface design, and user flows to turn interest into action.

Cross-Functional Collaboration:
Cooperate with marketing, product, and design teams to ensure alignment and clarity on objectives.
Develop clear and actionable strategies to address gaps in the buyer’s journey.

Requirements

Native/ Excellent English - written and verbal- MUST (ALL content writing, interviews, communications and meetings are only in English)
Understanding of marketing
3+ years of experience in senior product marketing, while working heavily on UX aspects– MUST
5+ years of experience working in a Product company
Proven track record of successful collaboration between marketing, UX, and product teams.
Solid experience in SaaS, web or mobile products- Must
Experience in B2B products –an advantage
Managerial experience- an advantage
Strong communication and interpersonal skills – MUST.
Strong execution capabilities
Highly motivated, with a positive outlook and a can-do attitude
Please apply with 2-3 links to relevant content you have written