VP Marketing

תחומים: בכירים, שיווק דיגיטלי

A leading FinTech company is looking for VP Marketing!
You will design, implement and monitor effective marketing strategies that align with our business goals.
Responsibilities
Direct management of the marketing department
Develop and implement a cohesive marketing plan
Increase brand awareness
Set current and long-term goals for internal teams
Build relationships with media and stakeholders through creative PR strategies
Monitor all marketing campaigns and improve them when necessary
Prioritize marketing projects and allocate resources accordingly
Prepare regular reports and presentations on marketing metrics
Conduct market analysis to identify challenges and opportunities for growth
Define and improve the Sales Funnel and Conversion Rate
Track competitors’ activities
Develop the company’s affiliate network

דרישות:

Minimum 5 years experience managing the marketing activities of an on-line company with over 1 million users
Proven work experience as a VP of Marketing, Marketing Director or other senior role
Demonstrable experience designing and implementing successful marketing campaigns
Solid knowledge of SEO, web analytics and Google Adwords
Experience with working with USA PR firms
Strong analytical and project management skills
Background in the finance/investment world- advantage
Language skills
English- high level (read and write)
Other languages- advantage
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איזור: גוש דן