Marketing Tracking & Data Solutions Specialist- Entain

As a hands-on individual contributor, you will act as the primary technical expert for the marketing department when data discrepancies or tracking failures occur (e.g., missing conversions, Meta Ads signal drops, or AppsFlyer event mismatches). This position requires a proactive professional who uses SQL and data warehouse environments to identify and resolve anomalies before they impact reporting.

This is a dedicated technical specialist role focused entirely on deep ownership of data infrastructure and troubleshooting, without people-management responsibilities.

Responsibilities
Production Support & Troubleshooting

Own the end-to-end resolution of tracking and signal-delivery incidents (detection, root cause analysis, remediation, and documentation).
Diagnose data discrepancies across three distinct delivery paths: client-side GTM tags, Server-to-Platform CAPI, and reverse ETL.
Address and resolve brand- or country-specific tracking constraints, including regulatory and consent requirements.
Data Quality & Analysis

Conduct regular audits of event and conversion data across major platforms (Google Ads, Meta Ads, GA4, AppsFlyer, TikTok, and programmatic partners) to prevent attribution distortions.
Utilize SQL within Snowflake to validate that events sent via CAPI and reverse ETL match system specifications.
Document technical incidents and resolutions in clear, actionable reports for both technical and non-technical stakeholders.
AppsFlyer & GTM Ownership

Manage configurations and serve as the primary subject-matter expert for AppsFlyer and Google Tag Manager (both client-side and server-side) across all brands.
Partner with the internal GA4 team on cross-functional data issues (without holding direct responsibility for GA4 configuration).