Business Analyst

Our Business Analytics team is looking for a passionate and analytical team player to join us.
In this role, you'll take ownership of the deep analysis behind our brands' performance, turning complex data into actionable business insights. You'll analyze customer funnels, monitor key KPIs, evaluate experiments, and partner closely with cross-functional teams to drive data-informed decision-making.
As part of our AI-first approach, you'll also help shape how analytics is performed across the organization by leveraging AI tools, improving analytical processes, and raising the overall standard of our analytics function.
This is an excellent opportunity for a strong individual contributor who is looking to make a significant business impact without a managerial track.
Responsibilities:
Explore and analyze large-scale data across our sources (internal DWH / Databricks lakehouse, Google BigQuery, GA4, and more) to understand and improve brand and business performance.
Own the deep analysis of each brands funnel and KPIs - explain what drives conversion, AOV/AIV, revenue per visitor and retention/LTV, and pinpoint where the funnel leaks and why.
Run the analysis behind A/B and pricing experiments end to end, and deliver a clear ship / iterate / kill recommendation.
Lead an AI-first approach to analytics - use AI and agents to analyze faster and deeper, and to build self-serve insight for non-analysts.
Shape how the analytics function works - champion high-quality data practices, set standards through best practices, drive standardization and scale, and mentor and guide other analysts.
Generate actionable insights through queries and data-visualization tools (Tableau), and turn them into recommendations that drive business decisions.
Initiate new projects and ideas that anticipate the companys needs.