Social Media Manager, Executive & Employee Advocacy 25902

This role will be responsible for managing social media programs that elevate executive visibility, grow engagement on LinkedIn, and activate employees as brand advocates. Working closely with senior leaders, corporate marketing, communications, and the broader social media team, you will create and execute content that amplifies our company's perspective on cybersecurity, AI, and the issues shaping the industry.
The ideal candidate is a social media professional with strong writing skills, experience supporting executive social media programs, and hands-on expertise managing employee advocacy platforms and initiatives.
Key Responsibilities
Executive Social Media & Thought Leadership
Manage and grow the social media presence of our company executives, with a primary focus on LinkedIn.
Write, edit, and publish personalized executive social media content, including posts, articles, comments, and engagement opportunities.
Partner directly with executives to identify content opportunities and maintain an authentic and consistent social presence and content calendar, aligned with company priorities, industry trends, speaking engagements, events, and thought leadership opportunities.
Monitor industry conversations and recommend timely opportunities for executive participation.
Employee Advocacy
Manage our company's employee advocacy platform and program, turning employees into brand ambassadors and thought leaders.
Curate and publish content for employee amplification.
Develop social media toolkits, messaging guides, and content packages that make it easy for employees to share company news and thought leadership.
Drive adoption and participation across the organization through ongoing engagement and enablement activities.
Partner with Internal Communications, HR, and Marketing to support advocacy initiatives and campaigns.

Social Media Amplification

Partner with the Social Media Manager to amplify key company announcements, campaigns, customer stories, executive content, and thought leadership initiatives.
Adapt corporate content into social-first formats optimized for LinkedIn and employee sharing.
Identify opportunities to increase engagement and extend the reach of corporate content through executive and employee channels.
Stay current on social media trends, platform updates, and best practices.
Analytics & Reporting
Monitor performance across executive and employee advocacy programs.
Develop regular reports and insights on engagement, audience growth, participation, and content effectiveness.
Use data and analytics to continuously improve program performance and content strategy.