User Acquisition Manager

We're looking for a User Acquisition Manager to own Search channels end-to-end. You'll run our Google and Bing Search campaigns, build the reporting infrastructure that keeps our growth engine honest, and drive mobile app install efforts, all while finding smart ways to use AI to move faster and scale further. This is a high-autonomy role on a lean, impact-driven team where you'll have direct ownership over a meaningful budget and real business outcomes.
What you'll do:
Search campaign ownership: Full ownership of Google & Bing Search campaigns: optimization, keyword research, bid strategy, ad copy testing, localization, and finding the growth angles that others miss. You'll manage meaningful budgets and be accountable for efficiency and scale, not just activity.
Campaign data operations: Own the reporting infrastructure that the team relies on. Conversion tracking, UTM governance, dashboards, and attribution. Built and maintained in close collaboration with our Data and Marketing Ops teams. When something breaks or numbers don't add up, you're the one who finds out why and helps fix it.
Mobile app install campaigns: Manage and scale app install campaigns across Google and Meta, working with creative and product teams to drive installs and downstream activation.
AI-driven automation & scale: Leverage AI tools to automate repetitive workflows, generate insights faster, and push campaign operations beyond what's possible manually. We're looking for someone who's already using it on a day-to-day basis.