Social Media Manager - (Temporary Position)

We are seeking a dynamic and innovative Social Media Manager to lead our social media strategy as maternity leave coverage. As an experienced professional, you will be responsible for managing all social media platforms and content for us. This role requires a deep expertise in social media management, leveraging AI and emerging technologies as well as immersive formats to expand brand reach and engagement. A creative thinker, you will work independently while collaborating across teams to drive impactful campaigns that position our brand as a leader in the tech space.
This is a temporary position for ~9 months with the possibility to extend.
What You'll Own
Strategy Development:
Design and implement a comprehensive social media strategy aligned to business goals and target audience.
Optimize audience personas to target decision-makers effectively on platforms like LinkedIn and X.
Stay ahead of trends by conducting market research and identifying emerging technologies and platforms to enhance reach and engagement.
Set measurable objectives and KPIs to track campaign success.
Innovative Content Creation & Management:
Develop and curate engaging content across platforms (e.g., LinkedIn, X, Instagram) including text, images, videos, infographics, and interactive posts.
Manage a content calendar for consistent and timely posting.
Ensure brand consistency by collaborating with design, marketing, and product teams.
Utilize AI tools to streamline content creation and optimize campaigns.
Experiment with innovative formats to create impactful experiences.
Analytics and Reporting:
Monitor performance using analytics tools (e.g., Sprinklr, BlueOcean, LInkedin Analytics) to measure engagement, reach, impressions, click-through rates, and conversions.
Provide actionable insights through monthly reports to senior management.
Continuously optimize strategies based on data-driven findings.
Community Engagement:
Build relationships with followers by responding promptly to comments, messages, and inquiries.
Foster partnerships with influencers and industry leaders to amplify brand presence.
Manage online reputation by addressing customer feedback professionally.
Trend Monitoring:
Stay updated on the latest social media trends, tools, algorithms, and best practices.
Identify new growth opportunities based on industry developments.