Professional Care Business Lead

our company, a Sisram Medical company, is a global leader in medical-aesthetic technologies, with over 25 years of experience in energy-based devices (EBD). Over the years, we have evolved into an integrated aesthetic and wellness ecosystem that combines medical devices, injectables, diagnostics, and personalized skincare. The company operates in a dynamic, innovation-driven environment, merging advanced technology with deep clinical understanding to create holistic solutions for aesthetic clinics. our company's headquarters are in Caesarea, Israel, with business operations in more than 100 countries worldwide. we are establishing a new Professional Care business unit. In its initial phase, the role will be responsible for building the business activity for advanced and innovative products in the fields of medical aesthetics and professional cosmetics. This is a significant, hands-on and business-oriented role, reporting directly to the GM of our company. The position is focused on building a complete commercial, marketing, training, and operational infrastructure for a new vertical, working closely with existing sales teams, the clinical department, marketing, regulation, our company Global, and manufacturer representatives. The role includes developing a Go-To-Market (GTM) strategy, creating tools and processes, developing messaging, generating demand, supporting sales, building an operating model, recruiting and leading dedicated resources, and transforming the category into a meaningful, measurable, and growing business activity. Key Responsibilities:
* Build and execute a comprehensive Go-To-Market plan for the Professional Care unit in Israel.
* Establish the business and commercial infrastructure: operating model, sales processes, tools, pricing, management routines, targets, and KPIs.
* Lead the launch and market penetration of advanced, innovative products in medical aesthetics and professional cosmetics.
* Work closely with existing sales teams (medical and aesthetic) to ensure implementation, field alignment, opportunity creation, and revenue growth-without overloading or replacing existing teams.
* Identify and develop relevant target audiences: cosmeticians, physicians, clinics, aesthetic centers, and other professional customers.
* Develop commercial, clinical, and marketing messaging tailored to the Israeli market and target audiences.
* Create sales materials, presentations, talk tracks, training programs, FAQs, professional content, and sales enablement infrastructure.
* Lead marketing activities, professional events, launches, training sessions, and Demand Generation initiatives.
* Work closely with global headquarters, manufacturers, and suppliers to adapt strategy, messaging, materials, and support to the local market.
* Share field insights, customer needs, barriers, and business opportunities with relevant stakeholders.
* Recruit, train, and manage dedicated resources as the activity grows.