Segment Marketing Manager

Reports To: Marketing and Business Development Manager Role Summary The Segment Marketing Manager (SMM) is responsible for driving global demand for the ACS offering in the Semiconductor manufacturing equipment market and other assigned markets. This role focuses on creating and supporting strategic business development initiatives, gathering and reporting highlevel customer feedback, producing applicationspecific technical marketing content, and gathering and reporting market intelligence. Shift Your Career in Motion! ACS Motion Control is a supplier of high-end motion control systems serving high-tech original equipment manufacturers. Types of equipment using our products include: - Semiconductor manufacturing systems - Electronics/PCB and display manufacturing systems - Biomedical - Genome sequencing systems - Laser microprocessing systems
Our vision is to make life-changing innovations possible by creating the smartest motion control solutions through long-term partnerships. Key Responsibilities 1. Business Development Perform market studies and develop business plan proposals to support strategic business development initiatives Identify prospective customers and work with sales managers to create an account plan to raise ACS awareness and access at engineering and key economic buyer levels. Arrange, prepare for, and join meetings with key OEM targets Provide application insight that strengthens ACS positioning during customer engagements 2. Voice of Customer (Segment-Focused) Conduct structured interviews and onsite discussions with semiconductor equipment OEMs - primarily engaging with engineering management, product management, and senior management Document application requirements, performance drivers, unmet needs and use cases. Support Product Management delivering VOC interview summaries that help to define product requirements and set priorities 3. Technical Marketing Content (Segment-Focused) Create and manage a portfolio of technical and sales enablement content that is applicationspecific content Content creation includes webinars, in-person seminars, articles, white papers, application success stories, short videos, social media posts & more Communicate with internal subject matter experts to inform material Support Product Marketing by helping to create and review sales enablement materials Coordinate with and support Marketing Communications with all internal & external messaging to employees, customers and markets 4. Market Intelligence Meet and interview customers/partners/market players to understand customer needs, market trends and potential, competitive intelligence Attend major industry events to track key technology and application trends Support PMM with competitive intelligence including products, sales & marketing strategy and key activities Educate sales, marketing & management on all Semiconductor market trends