Senior User Acquisition Manager

Were looking for a highly motivated and experienced Senior User Acquisition Manager to drive the growth of our games combining strategic thinking with hands-on execution. You will be responsible for developing, implementing, and optimizing high-impact user acquisition campaigns across various channels. The ideal candidate will possess a strong understanding of digital marketing, a data -driven mindset, and a proven track record of successfully acquiring quality users at scale within budget. It is a cross-functional role, where close collaboration with Creative, Product, Legal, and external partners will be required to ensure all programs are brand-aligned, legally compliant, as well as performance-driven.
*Located in Tel-Aviv we work on site.
Responsibilities:

* Develop and execute UA strategies across multiple marketing channels to grow our player base profitably.
* Continuously monitor campaign performance, analyze key metrics (CPI, CPA, LTV, ROI), and identify opportunities for optimization and scaling.
* Monitor marketing campaigns across paid social ( facebook, instagram, Snapchat, TikTok, Reddit), search (Apple Ads), programmatic, affiliates, CTV, and other relevant networks.
* Collaborate with creative, product, and analytics teams to TEST and scale winning strategies
* Manage budgets effectively, ensuring efficient allocation of resources and maximizing return on investment.
* Build and manage relationships with agencies, affiliates, and key external industry partners.
* Conduct market research to identify trends & new opportunities and to keep up to date with the games industry, especially the social casino games vertical.