Marketing Director

The Marketing Director will lead the companys marketing function with a strong business and sales orientation, shaping and driving marketing strategy with a clear understanding of what needs to be done and how to achieve it. This is a hands-on role that requires the ability to operate at both the strategic and tactical levels - moving fluidly between setting direction and executing it. The role demands strong multi-tasking skills, a deep command of AI and digital marketing, and the ability to deliver results in a fast-paced, dynamic environment. The role also requires direct customer engagement, and the ability to lead it with confidence and impact. Key Responsibilities Define and execute the global GTM strategy, including market research, competitive analysis, product positioning, and messaging. Lead all marketing aspects of product launches, from assets and sales enablement through to post-launch engagement. Plan, execute, and optimize marketing campaigns and digital channels, including the company website and partner portal, with a strong focus on performance, conversion, and lead generation. Own content strategy and creation across all channels, the company website, campaigns, sales tools, and partner materials. Drive pipeline growth by supporting regional sales teams and executing joint marketing programs with partners via strong relationship building skills. Lead direct customer engagement programs. Work with external vendors, agencies, and subcontractors as needed to support execution.