Head of Business Unit

We are looking for a highly strategic and hands-on Head of Business Unit to lead and scale FLOWZZ. This role will own the end-to-end performance of the business unit, combining strong business, financial, product, and marketing expertise.
The ideal candidate is a B2C expert with a strong understanding of growth, funnels, and monetization, who can lead a cross-functional team and drive measurable business results.
Responsibilities
Own the full P&L and overall performance of FLOWZZ.
Define and execute the growth strategy, focusing on revenue, profitability, and scalability
Identify new opportunities to expand the business and increase revenue streams.
Work closely with Product and Web teams (or manage directly) to optimize user journeys, funnels, and conversion rates.
Take a hands-on approach to website performance, CRO, and overall user experience.
Lead and oversee marketing strategy across all channels (paid, organic, CRM, etc.).
Optimize acquisition, retention, and monetization efforts.
Analyze campaign performance and continuously improve ROI.
Manage budgets, forecasting, and unit economics.
Use data to drive decision-making across marketing, product, and business strategy.
Lead and scale a cross-functional team (marketing, product, web, operations).
Build a high-performing, results-driven team culture.