Social Media Manager

we are looking for a strategic, data-driven, and creative Social Media Manager to elevate our presence across key platforms and deepen engagement with our cybersecurity and IT decision-maker audience. This role is ideal for a digital-native communicator who combines storytelling with analytics to drive brand influence and visibility in a technical B2B landscape.
Sitting at the intersection of Brand, Influencer Marketing, and Demand Gen, youll lead our global social strategy across LinkedIn, YouTube, Instagram, and emerging platforms. Youll turn insights into impactful narratives, executive visibility programs, and real-time content opportunities that reinforce our companys leadership in the SASE category.
This role is equal parts of message and measurement-youll own the reporting framework, define benchmarks, and continuously optimize our approach based on performance data and competitive intelligence.
What Youll Do
Social Intelligence & Analytics
Lead always-on social listening across cybersecurity trends, competitors, industry influencers, and advocates.
Build and maintain dashboards to track key KPIs: share of voice, sentiment, follower growth, engagement, referral traffic, and campaign ROI.
Benchmark our companys social performance against competitors and identify whitespace for thought leadership.
Strategic Social Management
Develop and execute channel-specific strategies for LinkedIn, YouTube, Instagram, and others-aligned with corporate milestones, campaigns, analyst activity, and global industry events (e.g., RSA, Black Hat).
Ideate and manage the creation of multi-channel content including short-form video, carousels, motion graphics, quote cards, infographics, and LinkedIn newsletter.
Collaborate with regional marketing, comms, brand, and demand gen teams to develop integrated social programs and engagement tactics that drive visibility, community growth, and thought leadership.
Manage and maintain a global content calendar, ensuring consistency in voice, tone, and cadence.
Amplify blogs, media coverage, webinars, and sponsorships through strategic timing and platform-specific distribution.
Employee Advocacy Enablement
Design and scale an employee advocacy program to amplify company messaging and humanize the brand.
Develop toolkits, messaging templates, curated content, and leaderboard contests to encourage authentic employee sharing on LinkedIn and beyond.
Track and report on reach, engagement, and brand impact driven by internal participation.
AI-Enabled Content Optimization
Leverage AI tools for content ideation, copy drafting, and visual creation-while ensuring brand integrity and accuracy.
Drive experimentation through A/B testing and continuously optimize content based on performance trends.