Search Marketing Strategist – Entain Brands

We’re looking for a Search Marketing Strategist to define and drive the paid search strategy for Entain brands across global markets. This is a senior-level role focused on performance, innovation, and scale — managing over £100M in annual paid search spend across multiple platforms, including Google Ads, Apple Search Ads, and Bing.

You’ll play a central role in shaping our acquisition strategy, collaborating with product, creative, and analytics teams to deliver sustainable growth in one of the most competitive industries in the world.

Requirements:

Who You Are

A senior performance marketer with 5+ years of hands-on experience in Google Ads, Apple Search Ads, and Bing.
Proven track record of driving growth at scale, ideally managing annual budgets of £10M+ across multiple brands or markets.
Strategic thinker with strong analytical skills — able to translate data into actionable insights and long-term growth strategies.
Experienced in modern attribution models, incrementality testing, and marketing tech stacks (e.g., GA4, SA360, GMP, DV360, CM360).
Adept at cross-functional collaboration with creative, data, product, and commercial teams.
Comfortable in a high-paced, high-stakes environment where performance and innovation are equally valued.
A strong communicator who can influence stakeholders at all levels, from peers to C-level.
Experience in the betting, gaming, or similarly regulated B2C industry is a strong advantage.
Knowledge or passion for sports is a plus.

Responsibilities:

What You’ll Do

Define and lead the strategic direction of paid search marketing for Entain brands across global markets
Develop acquisition frameworks and campaign architectures that drive scalable and sustainable growth in highly competitive regions.
Identify opportunities to innovate in bidding strategies, audience segmentation, measurement, and creative messaging.
Partner with data, product, and creative teams to align paid search with broader business and brand objectives.
Translate performance insights into business recommendations and influence cross-functional stakeholders up to senior leadership level.
Contribute to the development of best practices, mentor junior team members, and help shape the overall performance marketing culture.