Senior Social Media Manager - LTX Model

Were seeking a Social Media Manager to lead the public-facing voice of LTX-2 across various platforms, including X/Twitter, LinkedIn, Discord, Reddit, YouTube, and more. Youll work alongside our Product Marketing Manager and Developer Advocate to craft compelling narratives, drive cultural relevance, and build an engaged cross-disciplinary audience of developers, creators, and AI enthusiasts.
This isnt a run-of-the-mill content role - its about building presence, not just posting. Youll translate deep technical work into cultural currency, turn product launches into community moments, and spotlight whats being built with LTX-2 just as much as whats being shipped by us. This is your chance to help shape how one of the most powerful AI models in the world shows up - in culture, conversation, and community.
What you will be doing
Define and execute the social strategy for LTX-2 - including platform mix, tone of voice, content types, and publishing cadence.
Develop a distinctive social voice for LTX-2 that balances technical credibility with creative accessibility - and stands out in a crowded GenAI landscape.
Operate day-to-day social accounts (X/Twitter, LinkedIn, TikTok, Instagram, Reddit, YouTube Shorts), including scheduling, moderation, posting, and escalation.
Collaborate with the Creative AI Marketing team to shape and ship original social content. Own the briefs, creative direction, and narrative.
Partner with PMM, Developer Advocate, and R&D teams to translate technical milestones into public-facing stories and assets.
Showcase what the community is building with LTX-2 - amplifying UGC, hackathon winners, open-source demos, and research experiments.
Identify and build relationships with key voices in GenAI: researchers, toolmakers, AI artists, and ecosystem partners.
Work closely with the Developer Advocate to stay ahead of shifts in sentiment, technical feedback, and community requests.
Track and report on platform-level KPIs: engagement, reach, growth, sentiment, conversion, and community health.
Test and optimize across formats - balancing short-form punch, thought leadership, motion-driven engagement, and educational series.
Inform the broader marketing and product strategy with insights from audience behavior, cultural trends, and competitor moves.