Marketing Director

As the Marketing Director, you will be the cornerstone of our go-to-market efforts in the defense sector. You will define the messaging, drive market awareness, and generate pipeline through integrated campaigns tailored to defense stakeholdersincluding naval forces, defense contractors, and government agencies. This is a highly strategic and execution-oriented role, ideal for someone who thrives in early-stage environments and understands how to market deep-tech products in regulated, complex industries.

You will work closely with executive leadership, defense sales leads, product, and external stakeholders to craft and execute a marketing strategy that resonates with our new ICP, differentiates us from traditional defense vendors, and accelerates growth.

Key Responsibilities

Own the marketing function for Defense verticalfrom strategy to execution.
Define GTM strategy: ICP, personas, positioning and core messaging frameworks tailored to the defense industry (government, military, integrators).
Create targeted content (sales decks, brochures, case studies, defense-specific collateral) to support awareness, education, and sales enablement.
Drive demand generation through integrated campaigns across paid, organic, email, social, and defense-specific channels.
Lead field marketing efforts including military expos, defense tech conferences, and government briefings (e.g., Euronaval, DSEI, AUSA, etc.).
Build and manage presence in the defense ecosystem: media relations, industry publications, defense associations, and thought leadership.
Analyze and report on marketing KPIs to ensure high ROI and continuous improvement.