Senior Salesforce Applications Specialist

Were looking for a Senior Salesforce Applications Specialist to join our team and help drive growth by owning and optimizing the systems and applications that power our Revenue Operations. This is a hybrid, individual contributor role, open to candidates based in Israel or Canada (4 days per week in-office, 1 day remote).

As a Senior Salesforce Applications Specialist, you will lead the design, implementation, and ongoing optimization of the applications and automations supporting our Marketing, Sales, Customer Success, and Finance teams. You will also champion our use of Agentforce and other AI tools to streamline processes, enhance data quality, and improve decision-making across the revenue lifecycle.

Key Responsibilities:
Cross-Team Alignment: Collaborate with Marketing, Sales, Customer Success, and Finance to align systems and data around unified go-to-market processes and goals.
Process Optimization: Analyze and refine workflows for lead routing, pipeline management, sales forecasting, and customer lifecycle management.
AI Integration & Enablement: Create and maintain AI agents using Agentforce to automate repetitive tasks, deliver insights, and accelerate execution.
Systems Ownership: Manage and configure key business tools (CRM, MAP, CS platforms, etc.) to meet evolving needs and drive performance.
Tool Evaluation & Implementation: Partner in selecting and rolling out new systems or features that enhance GTM efficiency and data flow.
Integration Management: Oversee integrations across platforms to ensure seamless data movement and process automation.
Data Quality & Governance: Maintain high data integrity across systems, establish best practices, and ensure clean, actionable information.
Analytics & Reporting: Build dashboards and reports to monitor KPIs across the revenue funnel and support strategic decision-making.
Documentation & Training: Provide documentation and enablement to ensure end users can confidently navigate systems and workflows.
Project Execution: Lead system and process initiatives end-to-end, ensuring timely, effective delivery with strong cross-functional collaboration.