Tel Aviv, Israel • Full Time
Meta
Creative
Data & Analytics
Client Solutions
Consumer Marketing
Marketing
Marketing Science

Creative Shop
We're a team of growth-oriented creatives, problem-solvers, sound designers, art directors, Content creators, Ai specialists, gamers, writers, data & tech tinkerers who are passionate for new ways to accelerate the success of advertisers on our platforms. We believe creativity is what drives innovation and growth in every aspect of advertising, disrupts industries, improves the status quo, and helps bring the world closer together.

Job Description

We are seeking a candidate with a background in creative performance marketing, who has experience working in the rapidly evolving start-up industry, preferably with apps, digital native and e-commerce companies. The ideal candidate should have expertise in automated creative solutions and possess an entrepreneurial mindset, with a passion for driving creative experimentation and learning.

You belong in our team:
If you are hungry to move fast, learn more, never be complacent; If you stand at the intersection of creativity and technology; If you believe data, tech and product innovation are fundamental to the creative process; If you aren’t afraid to take what we have and make it 10x better; If constant change doesn’t bother you but excites you; If you want to work with a varied bunch of creative minds to tell stories that you weren’t able to tell before; If you love brands and want to help them tell stories that illustrate their truth in the world; If you want to humbly lead the industry to create the best work of your (and their) life. If the combination of creativity and automation excites you. If you want to shape the next generation of Ai powered creativity.
Creative Strategist Responsibilities
Continually inspire and work with digital-native brands to explore new generations of ideas for their DR-focused campaigns on Meta's platforms
Work with cross-functional global teams to refine and scale your creative approaches for maximum impact
Work hands-on to bring ideas to life, manage projects end-to-end, this is a position for builders/creators
Develop and implement always-on creative strategies and systems for DR-focused brands, designed to drive sustained growth, optimize performance, and deliver measurable results on Meta's platforms
Drive excitement for an automation first new era of creativity, as AI continues to grow and mature for creative solutions
Minimum Qualifications
Experience in creative for performance, gained from working at performance agencies and in-house creative teams in digital-native startups, with a focus on performance-focused campaigns/paid social media campaigns (Meta's platforms, TikTok, or YouTube)
Data fluency – you are happy getting your hands dirty with data, have interest in AI for marketing, you understand measurement and are willing to learn new tools
Entrepreneurial. We’re still only 1% done – this team is inventing everyday and it takes tenacity, bravery and the ability to see the big opportunities to thrive here
Understanding of DR (Direct Response) campaigns, including paid acquisition campaigns and DR creative strategies to drive growth
Experience in building and forming scalable solutions for performance focused market needs, with a focus on operational capabilities and directing production partners
Preferred Qualifications
AI-Driven Workflow Mastery: Skilled in leveraging AI tools to maximize creative efficiency across research, ideation, creation, and iteration
Production: Experienced in managing fast-paced, dynamic production processes built for our platform. Demonstrated experience in crafting, executing and creating content
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.