Marketing Analyst

We are seeking a seasoned Marketing Analyst to join our Marketing Analytics team.

The ideal candidate will possess a robust analytical mindset, extensive experience in data analysis, and a proven ability to derive actionable insights from complex datasets.

This role is pivotal in influencing our marketing-retention strategies and enhancing business performance through deep, data-driven analysis.

What youll do:
Data Analysis: Conduct in-depth analysis of down of funnel data to uncover trends, patterns, and opportunities for existing self-served customers. Translate these findings into actionable business insights and strategic recommendations for senior management.
Reporting: Develop, refine, and maintain sophisticated dashboards, reports, and visualizations to monitor KPIs such as retention, onboarding, adoption, customer satisfaction, cost to serve, and ROI.
Insights Generation: Provide detailed and actionable insights to drive strategic retention decisions. Focus on both proactive and reactive analysis to support continuous improvement and innovation in marketing strategies.
Collaboration: Partner with cross-functional teams, including marketing, data, sales, finance, and operations, to understand their data needs and deliver tailored analytical support for various marketing initiatives.
Support: Offer high-level analytical support for strategic retention projects, including customer segmentation, customer journey mapping, and performance optimization.