Senior Data Marketing Analyst

Senior Data Marketing Analyst | Inner Balance

Who We Are

Inner Balance is a fast-growing women’s health company building technology-enabled solutions to improve access, experience, and outcomes in hormonal and preventive care. We combine digital infrastructure, product innovation, and data-driven decision-making to create a better experience for women.

What are we looking for?

We’re looking for a Senior Marketing Analyst with a strong performance mindset to join our Data team. This role focuses on deep marketing analysis across paid channels and lifecycle (email/sms) marketing, with a strong emphasis on attribution (MTA, MMM), creative performance, and channel efficiency. You’ll monitor performance on a daily basis, quickly identify changes, and dive deep into the data to uncover the real drivers behind CPA, conversion, and growth.

If you think like a growth operator, know how to break down complex marketing funnels, and proactively surface insights - this role is for you.

What You’ll Be Doing

• Monitor marketing performance daily across paid channels (Meta, Google, Affiliates, TikTok, etc.) and lifecycle (email/sms) marketing.

• Identify and investigate shifts in CPM, CTR, CPA, conversions, etc.

• Deep dive into performance changes to identify root causes across creative, audience, funnel, and channel dynamics.

• Analyse creative performance to understand what messaging, formats, and hooks drive results.

• Design and analyse marketing tests (creative A/B tests, lift tests, geo tests, etc.).

• Evaluate audience and retargeting strategies, including segmentation, frequency, and efficiency.

• Build & maintain dashboards to provide clear visibility into channel and campaign performance.

• Work closely with marketing leadership to provide actionable recommendations on budget allocation, scaling, optimization and tests.

• Improve and leverage attribution models (MTA, MMM, etc.) to ensure accurate measurement and better decision-making.

• Analyse lifecycle (email/sms) performance (flows, campaigns, retention, upsells) and identify opportunities to improve conversion and revenue per user.

Qualifications

• 3+ years of experience in marketing analytics / growth analytics / performance marketing.

• Degree in Engineering, Mathematics, Statistics, Information Systems, or equivalent practical experience – an advantage.

• Strong experience in D2C / eCommerce environments.

• Hands-on experience with attribution models, especially MTA – must.

• Deep understanding of paid media performance (Meta, Google, Affiliates, TikTok).

• Experience with lifecycle (email/sms) marketing platforms (e.g., Klaviyo) – nice to have.

• Ability to turn data into clear, actionable insights.

• Hands-on experience with SQL and Looker/LookML – an advantage.

• Comfortable working with ambiguous data and asking the right questions to find answers.

• A curious, self-driven mindset with a genuine eagerness to dig in and take ownership from day-1