MARKETING DIRECTOR

We are seeking a Director of Marketing for the Growth Ventures Vertical in Israel. This supervisory role is pivotal in overseeing, guiding, and elevating marketing activities across the games in our Growth Ventures portfolio.
Key Responsibilities
Strategic Leadership:
Oversee and align marketing activities across all Growth Ventures games with company goals.
Regularly engage with marketing leads to challenge performance, refine strategies, and encourage innovation.
Budget Management:
Monitor and manage marketing budgets to ensure efficient allocation and maximum ROI.
Identify opportunities for cost optimization without sacrificing performance.
Performance Optimization:
Analyze campaign performance to identify improvements and provide actionable insights.
Guide marketing teams in leveraging data and analytics to achieve and exceed KPIs.
User Acquisition Expertise:
Bring deep knowledge of user acquisition strategies for mobile games to explore and implement new marketing channels.
Test innovative platforms to expand player reach and engagement.
Collaboration and Thought Leadership:
Foster collaboration and knowledge sharing across marketing teams within Growth Ventures.
Partner with our other marketing departments to align strategies with broader organizational goals.