Creative Strategist

We are looking for an experienced Creative Strategist to shape our UAs creative strategy using data-driven insights and performance analysis.
The individual in this role will be responsible for delivering creative strategy, planning and managing the UA creative Gantt, and overseeing creative A/B tests for video, static, and playable ads. The ideal candidate combines strong analytical skills with a flair for creativity.He/she can work independently, handle multiple projects simultaneously, and collaborate effectively with cross-functional teams, including Creative Managers, User Acquisition & Retargeting Managers, ASO specialists, and Art Leads.
Responsibilities
Build strategic marketing plans for our games
Independently analyze data from multiple sources, understand performance metrics, and provide clear, data-driven insights to optimize creatives for UA, Retargeting, and Creative teams.
Drive creative testing backed up with hypotheses to gain insights, identify opportunities, and apply them to creative strategy
Ongoing creative performance monitoring, analyzing, and optimization
Day-to-day work with the Creative Strategy Lead to execute the creative strategy, review concepts, and refine ads
Work closely with UA and ASO teams to align creative strategy with their tactics, maximizing share of voice and performance
Write compelling briefs, themes, and concepts for video ads and other creative assets.