Head of User Acquisition

We are looking for a strategic and results-driven Head of User Acquisition to lead and scale our global user acquisition efforts. This role will play a critical part in driving the growth of our user base by owning the strategy, execution, and optimization of paid acquisition channels. The ideal candidate has extensive experience in managing large-scale acquisition campaigns,through various channels (online and preferably also offline), leveraging data for insights, and building high-performing teams. The Head of User Acquisition will be reporting to VP Marketing.

Responsibilities:

Define and Lead Strategy: Develop and execute a comprehensive user acquisition strategy across multiple channels to drive sustainable growth.
Own KPIs: Manage and optimize performance metrics, including CAC, LTV, ROAS, and retention rates, ensuring alignment with company goals.
Channel Ownership: Oversee multi-channel acquisition efforts, including paid media (Google, Meta, TikTok, programmatic), organic acquisition, partnerships, influencer marketing, and offline channels (TV, radio etc.).
Team Leadership: Build, mentor, and manage a high-performing user acquisition team, fostering a culture of excellence and innovation.
Budget Management: Allocate and manage acquisition budgets effectively to maximize ROI.
Collaboration: Work closely with product, data, science, creative, and other internal and external marketing teams to ensure cohesive growth efforts.
Data-Driven Decision-Making: Leverage data and analytics tools to gain insights into user behavior and acquisition trends, making informed decisions and recommendations.
Stay Ahead of Trends: Keep abreast of industry trends, platform updates, and competitor strategies to maintain a competitive edge.