Mobile User Acquisition Specialist

Required Mobile User Acquisition Specialist.
Our company creates value for clients through global media agency brands and scaled capabilities across investment, strategy, insights and analytics, data and technology, commerce, performance marketing, and content by harnessing the power of the modern media landscape to drive one-to-one consumer engagement at scale.
RESPONSIBILITIES:
Hands-on management of large-scale on a variety of media buying platforms- Google Ads, Facebook, Apple Search Ads, TikTok, Twitter, etc.
Be a part in planning clients user acquisition strategy.
Manage mobile performance marketing campaigns across multiple ad networks- campaign set up, optimization, and budget.
Be an expert in the latest AdTech industry trends and best practices.
Monitor, optimize, and report performance on campaigns on an ongoing basis.
Meet new customer acquisition targets, CAC and revenue goals while managing an efficient budget and LTV.
Develop test plans and experiment with new user acquisition initiatives, then analyze performance to identify the highest impact opportunities- including creative testing, product enhancements, pricing, audience development.
Research, evaluate, and test into new user acquisition channels.
Work closely with MMPs to ensure accurate tracking.
Work closely with Marketing, Creative, Product & Analytics on campaign development & testing.
Be an expert in the latest AdTech industry trends and best practices.
Manage AB testing agenda across all paid media channels.