Online Marketing Manager

As the Online Marketing Manager, you will be responsible for developing and executing comprehensive online marketing strategies to increase our brand awareness, drive traffic, and generate leads.
You will manage various digital and other marketing channels and activities, including website management, SEO, PR activities, events online and offline, content generation, social media profiles, online campaigns, review sites positioning, etc.
Responsibilities:
Develop and implement effective multi channel marketing strategy
Implement SEO strategies to improve organic search rankings and drive website traffic
Plan and execute online marketing campaigns, including email marketing, PPC, and social media advertising
Create and manage engaging content for various channels, including blog posts, articles, whitepapers, videos, and social media updates
Oversee our social media profiles, ensuring consistent brand messaging and engagement with our audience
Coordinate and promote online events, such as webinars and podcasts, to educate and engage our target audience
Develop and manage public relations initiatives to build and maintain a positive brand image
Manage and optimize our presence on review sites to enhance our reputation and attract potential customers
Track, analyze, and report on key performance indicators (KPIs) to measure the effectiveness of marketing activities and campaigns
Collaborate with the web development team to manage and optimize our website, ensuring a seamless user experience and high conversion rates
Stay up-to-date with industry trends and best practices to continually improve our digital marketing strategies