Director of Product Marketing

We are seeking a visionary Director of product marketing to join our dynamic team. As theDirector of product marketing, you will be responsible for developing and executing innovative marketing strategies to drive growth, enhance brand visibility, and take on our target audience. You will lead the GTM strategy from scratch.
Responsibilities
Responsibility for one of the company brands, from funnel creation - Building from ground up, conducting market research, marketing strategy and 360 campaigns in all relevant channels, promotions, conversion rates and financials
Proven track record of success in senior marketing roles, preferably within the online field or e-com
Developing the branding strategy, including new brand concepts and campaign marketing activities
Coordinating multiple tasks with other employees (web developers, copywriters, video editors, creative team, etc.) and 3rd party suppliers to deliver marketing assets and optimize acquisition marketing opportunities
Monitoring, tracking, and evaluating all brand activities and reporting ROI of campaigns
Performing comprehensive reviews of all creative output produced, revising, and improving existing graphics and layouts to ensure quality and relevance (by competitor analysis)
Presenting brand KPIs and updating management reports
Creative thinker with a passion for driving results and exceeding targets
Manage brand budget via monthly cost reports submitted to the management
Strong leadership skills with the ability to inspire and motivate teams
Exceptional strategic thinking and problem-solving abilities
Proficiency in marketing analytics and digital marketing platforms