Senior PPC Manager

We are looking for a PPC Manager to join our Paid marketing team.

This role will report to Director of User Acquisition.

Why is this role so important?

You will be a part of leading, strategizing, and owning the acquisition marketing channels and team, driving flawless execution and growth.

Identifying new sources of acquisition, researching new media areas, and using revolutionary creativity and messaging to increase spending efficiency.

Turn user data into personalized, contextual, real-time insights to power customer interactions and acquisition flows.

Own monthly spending, set annual and quarterly KPIs, and also track results on a weekly, monthly, and quarterly basis that provide insight into sales/revenue targets.

Build strategic and trusted relationships across the organization, particularly with Design, Analytics, Finance, and Product.

So, what will you be doing all day?

Here are 5-6 key responsibilities for a PPC Manager:

Campaign Strategy and Planning: Develop, implement, and own comprehensive PPC campaigns across various platforms (Google Ads, Bing Ads, social media, etc.) to drive user acquisition and meet company goals.
Ad Copy and Creative Development: Collaborate closely with the creative team to develop compelling ad copy and design effective visual creatives that align with the brands messaging and objectives. Provide clear instructions and feedback to ensure creatives meet campaign goals. Continuously test and refine ad elements in partnership with the creative team to improve click-through rates and conversions.
Performance Monitoring and Optimization: Monitor campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) and use data-driven insights to optimize campaigns for better performance. Implement A/B testing and other optimization techniques to maximize ROI.
Budget Management: Allocate and manage campaign budgets effectively to ensure optimal spend and performance. Monitor daily and monthly budgets and make adjustments as needed to avoid overspending and achieve financial targets.
Reporting and Analysis: Generate regular reports on campaign performance, providing insights and recommendations for improvement. Present findings to stakeholders and use analytics tools to track progress and make data-driven decisions.