Marketing Automation Specialist

A world leader in additive manufacturing, is seeking for an experienced, data-driven Marketing Automation Specialist to join our growing Marketing Operations team.
In this role, you will be responsible for managing and optimizing our MarTECH platforms to streamline campaigns, improve lead nurturing, increase marketing ROI, and drive revenue growth.
Location: Israel, Rehovot (Hybrid)
Responsibilities:
Manage and maintain the company's MarTECH platforms including onboarding new users, integrations, and reporting.
Design and build automated, data-driven marketing campaigns including email nurture streams, lead scoring programs, dynamic content, forms, and landing pages.
Develop segmentation strategies and create targeted audiences based on behaviors, demographics, firmographics, etc.
Analyze campaign performance data to provide insights to optimize email deliverability, open rates, click-throughs, and lead conversion.
Ensure customer data is integrated accurately across marketing automation, CRM (e.g. Salesforce), website, and other marketing tools.
Collaborate with developers on integration projects to sync data between systems.
Document data-driven marketing tech processes and train marketing stakeholders on using the platform.
Keep up to date on marketing tech best practices and new platform features/capabilities.