Business Analyst (Product)

The Business Performance department is responsible for enhancing the business success by ensuring excellence in the performance of all business aspects including marketing, games & product design, retention, monetization, etc.
The department builds, operates, and optimizes the processes across the entire company through the top of the art analytical capabilities & product understanding.
Responsibilities:
Leverage multiple massive and complex data sets to understand our products in depth, identify areas of opportunity
Conduct in-depth analysis of player behavior , utilizing data-driven methodologies to dissect and understand player actions, preferences, and engagement patterns across diverse player segments.
Work closely with the product teams to analyze existing features and ensure a successful implementation of new features.

Continuously evaluate the effectiveness of offer segmentation techniques and identify opportunities for refinement and optimization

Consistently monitor the product KPIs to ensure its health and drive the product focus

Plan and analyze effective A/B tests in order to improve business KPIs.

Build automated dashboards and reports to facilitate company-wide awareness and understanding of key business metrics and players' experience.