PPC Media buyer

Helm-tech is seeking for PPC Specialist – Arabic Speaker to lead our paid advertising efforts

across multiple platforms and international markets, this role is critical in

driving customer acquisition, maximizing ROI, and unlocking new growth through performance

marketing. The PPC Specialist will be responsible for the end-to-end management of PPC

campaigns, focusing on lead generation and first-time deposits. The role involves planning,

executing, optimizing, and analyzing campaigns across platforms with a strong focus on the

*Key Responsibilities:*

Plan, execute, and manage PPC campaigns across platforms including Google Ads,

meta, TikTok, Snapchat, and Apple Search Ads.

Conduct keyword research, audience segmentation, and targeting to improve campaign

reach and efficiency.

Monitor campaign performance metrics (CTR, conversions, CPA, ROI) and implement

ongoing optimizations.

Manage budgets effectively, ensuring optimal spend allocation and performance.

Set up and maintain event tracking using tools such as Google Tag Manager, Appsflyer,

and Firebase.

Coordinate with creative teams to develop and test new ad copy, visuals, and landing

pages.

Generate daily, weekly, and monthly performance reports (spend, leads, ROI).

Work closely with the BI team to validate campaign data across GEOs and platforms.

Conduct A/B testing to improve ad performance and user engagement.

Generate and present performance reports using Google Data Studio, Excel, Google

Sheets, or Power BI.

Collaborate with internal departments, including Marketing, Product, and Compliance, to

align campaign strategy with business objectives.

Stay informed on industry trends, platform updates, and emerging opportunities in digital

advertising.

*Requirements / Qualifications*

Bachelor’s degree in Marketing, Business Administration, Communications, or a related

field.

Fluent Arabic speaker (mandatory) + strong English communication.

2+ years of PPC experience (Google, Meta, TikTok, Snapchat) in trading, fintech or

igaming sector.

Strong understanding of CPL/CPA models, ROI calculations, and conversion funnels.

Proficient in tracking, attribution, and analytics tools, including Google Analytics, GA4,

Appsflyer, Firebase, and Google Tag Manager.

Skilled in data analysis and performance reporting using Google Data Studio, Google

Sheets, Excel, and Power BI.

Ability to work in fast-paced, multi-GEO environments.

Highly organized, self-motivated, and able to manage multiple campaigns across

regions.

*What We Offer:*

Attractive remuneration package

Professional development opportunities and continuous learning

Monthly Happy Hours and Surprise Boxes gifts

*Type of employment: Full time*

סוג המשרה: מלאה

שכר: 10,000.00₪-20,000.00₪ לחודש