Marketing Manager

Guideline Group (traded on the Tel Aviv stock exchange) is a leading, well-established company in Israel that provides technological solutions in FinTech, InvestTech, LegalTech, and BusinessTech (BT).

Position Summary:

We seek a dynamic and experienced Marketing Manager to take full responsibility for the marketing strategy and execution across various products and segments. The ideal candidate will have a deep strategic understanding and a forward-thinking approach, with the ability to align marketing efforts to business objectives.

Responsibilities:

Develop and execute comprehensive marketing strategies for multiple products/segments.
Provide strategic insights and forward-thinking marketing initiatives.
Drive marketing activities across all advertising channels with a strong understanding of digital, media planning, and social media strategies.
Lead end-to-end marketing projects, from initiation to launch, including introducing new products.
Analyze market trends, customer insights, and competitive data to inform strategic marketing decisions.
Oversee results tracking and business performance, ensuring alignment with company goals.
Collaborate effectively with internal teams across the organization.
Adapt to changing environments and perform under pressure while managing multiple projects.

Requirements:

Bachelor's degree in marketing, Business Administration, or related field.
Proven marketing management experience, preferably focusing on B2B products.
Strong analytical skills and an understanding of business objectives.
Experience in managing marketing for technology products - an advantage.
Broad marketing knowledge and creative problem-solving abilities.
Project management experience, with the ability to lead from ideation to execution.
Proficiency in social media marketing and media strategy planning.
Team player with excellent communication skills.