Product Marketing Manager

accessiBe is the market leader in web accessibility, making websites accessible to people with disabilities. accessiBe is more than a workplace, it’s a passion. Each day you’re surrounded by people who share the same goal and values and work endlessly to break down accessibility barriers. We care about all people, regardless of their abilities. We hire people who are determined to succeed and not afraid of rapid change. Our core values showcase who we are, and we strive to focus on excellence and sincerity.

We are looking for a Product Marketing Manager to join our Marketing department with a focus on research and competitive analysis. Reporting to the Head of Product Marketing, you will play a key role in conducting in-depth research, analyzing market trends, and delivering actionable insights. Your work will directly shape accessiBe’s go-to-market strategies, competitive positioning, and product messaging, helping solidify our position as a thought leader in web accessibility.

If you thrive on uncovering insights, analyzing competitors, and driving data-backed strategies, we want to hear from you!

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What you will be doing:

Conduct comprehensive industry, market, and competitor research to identify trends, opportunities, and threats.
Analyze qualitative and quantitative data, including customer feedback, Salesforce reports, and tools like, Tableau, Mixpanel, GA4 and Gong.
Identify and profile key personas for accessiBe’s products and services through research, interviews, and surveys.
Lead competitive benchmarking and deliver actionable insights to refine product positioning and messaging.
Support feature/product launches with research-driven messaging and competitive analysis.
Work with cross-functional teams to develop sales enablement materials, including pitch decks, one-pagers, and training content.
Collaborate with the content team to develop sales collateral and training materials for sales teams, including building sales and marketing collaterals.

Requirements:

Bachelor's degree in Market Research, Data Analytics, Psychology, Business, or a related field
Minimum of 2 years experience as a PMM (preferably B2B SaaS experience) - A Must!
Proven expertise in market and competitive research, including designing and conducting surveys, facilitating customer interviews, and managing data analysis.
Strong ability to turn research findings into clear, actionable insights and recommendations.
Advanced skills in crafting persona profiles, market reports, and competitive intelligence briefs.
Skilled in creating and refining product positioning and messaging that highlights differentiation and value.
Experience working with Gartner analysts and or research firms to derive industry insights.
Proficiency in spreadsheets (e.g., Google Sheets, Excel), including advanced functions such as pivot tables, VLOOKUP, data

At accessiBe, we care about all people, regardless of their ability. We hire people who are determined to

succeed and who are not afraid of rapid change. Our core values showcase who we are, and we strive to

focus on excellence and sincerity. As a Product Marketing Manager at accessiBe, you will be surrounded

by people who share the same goal and values and who work endlessly to break down accessibility

barriers.