Head of Product Marketing

Description:

The Role 
GeoEdge is looking for a Head of Product Marketing to lead the go-to-market strategy, positioning, and messaging across GeoEdge’s product portfolio. 

This is a highly strategic role at the intersection of Product, Marketing, and Sales. You’ll own how the market understands our products: defining compelling positioning and messaging, leading our go-to-market strategy, and translating complex technology into clear customer value. It’s a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. 

As GeoEdge grows, this role has a clear path to take on broader marketing responsibilities, including demand generation, content, brand, and marketing team leadership.  We’re looking for a strong product marketer with proven experience marketing complex technical products to US-based B2B audiences. 

This position is based in Tel Aviv, Israel. 

Responsibilities 

• Own product positioning, messaging, and value proposition across GeoEdge’s product portfolio 
• Lead the go-to-market strategy and execution for new products, features, and major releases 
• Become GeoEdge’s internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities 
• Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities 
• Act as the voice of the customer by bringing market insights directly into Product discussions 
• Partner closely with Product Managers throughout the product lifecycle, from discovery and validation to launch and adoption 
• Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging 
• Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand 
• Support Sales on strategic opportunities, customer presentations, and competitive deals 
• Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy 
• Over time, expand ownership into broader marketing areas such as demand generation, content, brand, and building out the marketing function 

Requirements 

• 5+ years of experience in Product Marketing, Product Management, or a similar go-to-market role within a B2B technology company 
• Proven experience marketing complex technical products. Experience with cyber or similar deep-tech products is an advantage 
• Experience marketing to US audiences is required 
• Exceptional written, verbal, and presentation skills in English 
• Proven experience developing product positioning, messaging, and go-to-market strategies for technical products 
• Ability to translate complex technical capabilities into clear, compelling customer value 
• Strong analytical skills with experience in market research, competitive analysis, and identifying market opportunities 
• Experience working cross-functionally with Product, Marketing, Sales, and Customer Success 
• Self-motivated, proactive, and comfortable taking ownership in a fast-paced environment 
• Familiarity with the digital advertising or ad tech ecosystem is an advantage 
• Experience with broader marketing functions (demand generation, content, brand) or leading a team is an advantage 

Working at GeoEdge 
At GeoEdge, we’re on a mission to make the digital ecosystem safer. We help publishers, platforms, and app developers protect their users from malicious ads, scams, malware, policy violations, and other digital threats, creating safer, higher-quality digital experiences at scale. 

We’re a collaborative, ambitious team that values ownership, curiosity, and continuous learning. You’ll work alongside talented colleagues across Product, Engineering, Marketing, Sales, and Customer Success, helping shape products trusted by many of the world’s leading digital businesses. 

If you enjoy turning complex technology into powerful market stories and want to play a key role in shaping the future of digital security, we’d love to hear from you.