marketing automation manager

A Product Marketing is needed for a large and successful company

Location: Ramat Gan, Israel

What you will be doing

As Marketing Automation Manager, you will own the strategy and execution of multi-channel campaigns across email, direct messaging, push & pop-ups, landing pages, and automated journeys to engage our prospects and customers. In addition, you will be analyzing performance to show results, identify areas for testing and suggest improvments.

Our Marketing teams is therefore seeking an innovative marketing leader who will keep up-to-date with the latest marketing automation best practices to continuously optimize our technology stack and marketing programs, as well as develop and implement comprehensive marketing automation strategies that achieve business objectives.

Role responsibilities include:

Oversee and manage marketing automation platforms to ensure effective implementation of campaigns

Lead generation by marketing automation tools

Map out and optimize multi-channel customer journeys to create cohesive brand experiences

Analyze campaign performance data and present reports on key metrics like email open/click rates, landing page conversions, and ROI

Use data-driven insights to continuously improve and optimize campaigns

Oversee and maintain the organization's marketing automation software and evaluate new marketing technologies

Collaborate with cross-functional teams to align marketing automation initiatives with overall marketing and business goals

Stay updated on industry best practices and emerging trends in marketing automation tools

Your skills and experience

2-3 years of experience in marketing automation, with a focus on strategy and execution

Hands-on experience designing, building, and deploying marketing automation campaigns across channels

Strong analytical skills with the ability to interpret data and derive actionable insights

Data-driven approach

Excellent project management and organizational skills

Strong communication and collaboration skills

מספר משרה: 4921