Senior Product Marketing Manager

Deeply understand the complete user lifecycle on the Tango platform, from new user acquisition to activation, engagement, and conversion.
Identify key friction points and opportunities for improvement within the user funnel.
Work closely with the Product and Growth teams to define, test, and implement features and marketing initiatives that improve key conversion metrics.
Lead the GTM strategy and execution for new features, products, and platform updates.
Develop compelling messaging and positioning that resonates with our target audiences, ensuring it is consistent across all marketing channels.
Conduct quantitative and qualitative research to define and refine user personas and segments.
Develop targeted marketing campaigns and messaging for specific user segments (e.g., new creators vs. loyal viewers, users in different regions).
Define and track key performance indicators (KPIs) related to user conversion, retention, and engagement.
Analyze campaign performance and user data to derive actionable insights and inform future strategies.
Present findings and recommendations to leadership and cross-functional teams.
Serve as the voice of the user within product development discussions.
Partner with Product, Engineering, Data Science, and Growth teams to influence the product roadmap and prioritize initiatives that have the greatest impact on user conversion.

Requirements
4+ years of experience in Product Marketing, Growth Marketing, or a similar role in a tech company (consumer-facing preferred).
Strong analytical skills with proven experience using data to drive decision-making (SQL and analytics tools such as Tableau, Looker, or similar – an advantage).
Experience building and executing go-to-market strategies for new features or products.
Demonstrated ability to optimize user funnels and improve conversion, engagement, and retention metrics.
Excellent understanding of user segmentation, targeting, and persona development.
Strong communication and storytelling skills with the ability to translate data into clear insights and recommendations.
Proven experience collaborating cross-functionally with Product, Engineering, and Data teams.
Creative thinker with the ability to craft compelling positioning and messaging.
Comfortable presenting findings and strategies to leadership and stakeholders.

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