Marketing Analyst

GlassesUSA.com has been disrupting the traditional eyewear industry, becoming the fastest growing and leading online eyewear retailer in the world with millions of customers. Our cutting-edge in-house technologies and data-driven philosophy constantly keep us on the frontline of the global eCommerce B2C industry.

Our growing Marketing team is looking for a Marketing Analyst.

We are looking for a highly motivated individual who is sharp, autodidactic, and collaborative.

You will deep dive into data, analyze patterns, identify trends, define, and develop KPIs and other measurement tools. Provide insights into the performance of our marketing teams.

Responsibilities:

Support of ongoing analytical needs of the marketing department managers
Analyze the effectiveness of acquisition performance across multiple online and offline channels, providing actionable insight for data-led optimization
See beyond numbers and help to inform, influence, support, and execute our business decisions
Identifying areas for improvement and making recommendations for new opportunities
Design, conduct, and evaluate tests to steer the business
Analyze large, complex data sets to address strategic and operational marketing decisions
Ability to work across multiple data sources to research and capture the full activity
Develop new reporting framework and methods by using data and visualization tools

What we’re looking for:

Resourceful, proactive, a do-whatever-it-takes attitude, and a true team player
Strong communication and presentation skills
In depth understanding of the marketing ecosystem, user acquisition, funnels, cohorts, etc.
3+ years of professional marketing analytics experience - a must
Extensive experience working with SQL – a must (BigQuery - advantage)
Proficient in Excel - a must
BS or MS degree in computer science, mathematics, economics, statistics, engineering, or an equivalent background
Working knowledge of BI visualization/analytic tools like Tableau, QlikView, PowerBI (Tableau - Advantage)
Familiarity with Ad Platforms (i.e. Ads, Facebook, etc.)
Must be self-motivated, results driven, highly organized, have strong attention to details
Nice to have: basic JS, familiarity with Google Apps Scripts
Mother-tongue level English

The position is in Ramat HaHayal, Tel Aviv