PPC Campaign Manager

Description:

DealHub's award-winning Revenue Amplification Platform offers the most complete and connected revenue workflow for sales organizations. We are seeking a creative, energetic, and methodical professional to join our industry-leading Marketing team.

As a PPC Campaign Manager, you will own the strategy and execution of LinkedIn and Meta advertising campaigns to drive brand awareness, lead generation, and audience engagement. This role requires a strategic thinker, a data-driven growth marketer, and a hands-on executor who thrives in a fast-paced, results-oriented environment.

Key Responsibilities

• Plan, execute, and optimize full-funnel LinkedIn advertising campaigns, including thought leadership, remarketing, and audience engagement.
• Develop and implement Account-Based Marketing (ABM) and AI-driven strategies to enhance campaign precision and effectiveness.
• Manage campaign budgets, ensuring optimal allocation and ROI maximization.
• Create and refine audience targeting strategies, leveraging first-party data, lookalike audiences, and intent-based targeting.
• Collaborate with content marketing, sales, and design teams to align campaign messaging with broader marketing objectives.
• Analyze key performance metrics, including MQLs and SQLs, to generate actionable insights for ongoing campaign improvements.
• Utilize marketing automation platforms (HubSpot) and CRM tools (Salesforce) to track performance, measure attribution, and optimize conversions.
• Stay ahead of industry trends and platform updates, continuously testing and implementing new LinkedIn ad formats and strategies.

• 4+ years of experience as a full-time PPC professional, with a proven track record in B2B marketing (preferably SaaS).
• Hands-on experience managing Enterprise LinkedIn accounts and budgets.
• Expertise in LinkedIn Ads (Meta & Google Ads experience is an advantage).
• Strong analytical skills, with high proficiency in Excel for performance analysis and reporting.
• Experience with marketing automation platforms like HubSpot and CRM systems like Salesforce for campaign tracking and lead management.
• Native or fluent English speaker with excellent verbal and written communication skills.

Preferred Qualifications

• Experience with AI-driven marketing tools and predictive analytics.
• Strong background in Account-Based Marketing (ABM) strategies.
• Data-driven mindset with the ability to translate insights into actionable campaign optimizations.